Chatbot advertising can maximize efficiency in your buyer care strategy by growing engagement and reducing friction within the customer care journey, from customer acquisition to retention. This automation can significantly lower time constraints whereas lowering customer support prices, permitting you to focus on optimizing your technique. Smartconvo is a chatbot that helps companies talk to website visitors in actual time. It begins conversations, asks useful questions, and collects contact particulars from potential prospects. This makes it easier for businesses to find and join with people who are interested in their services or products.
Another highly effective characteristic of chatbots in customized advertising is predictive analytics. By analyzing customer information, chatbots can predict future shopping for habits and anticipate customer needs, allowing businesses to proactively provide personalised recommendations and promotions. When it comes to customer segmentation, AI and chatbots can play a vital function in identifying particular teams of customers based mostly on demographics, interests, behaviors, and extra. This permits businesses to focus on their marketing efforts towards each section with extra tailor-made messaging and promotions.
They spin the wheel and get a discount code on your latest assortment. They probably think to themselves “it would be a shame to waste it”, so that they go forward with a purchase order. AI chatbots are particularly versatile, however different platforms like CRMs and search engine optimization instruments have built-in AI as properly.
According to the Salesforce State of Sales report, 83% of sales teams with AI saw revenue growth up to now year versus 66% of teams without AI. Whether it’s increasing sales, improving customer assist, or collecting leads, clear targets steer strategy and implementation in the proper path. By understanding chatbot marketing’s potential, implementing best practices, and integrating it with other marketing instruments, entrepreneurs can unlock new opportunities while saving prices. Many marketing teams are already integrating AI expertise into their digital advertising campaigns and upgrading to AI advertising software.
In this fashion, if the potential client decides to begin a dialog, you or your brokers will receive an immediate notification on their mobile or computer to answer this question. Built on the solid foundations of Claude (Anthropic AI) and proprietary fashions, Lyro stands as a reliable and secure AI chatbot agent, embodying one of the best practices in information dealing with and retention. Additionally, businesses ought to avoid utilizing chatbots that aren’t correctly examined or optimized. If the chatbot isn’t working correctly or is offering inaccurate info, it could lead to customer frustration and disengagement. To avoid this, businesses should totally check and optimize their chatbots earlier than implementing them in their growth advertising strategy. A advertising funnel is a framework that helps businesses perceive the completely different levels of a buyer’s journey, from awareness to conversion.
Following the creation of the back-end code, you should then concentrate on designing the interface which ought to allow users to find what they want via the conversations. Folio3 provides chatbuddy Pro which will present custom-made choices as per your numerous business wants. Select a platform that aligns along with your targets and integrates smoothly together together with your current requirements.
So let’s rip off the hype-bandage and see what AI chatbots can actually do for advertising. We’ll discuss use instances that pay the payments, integrations that don’t make your tech staff cry, and the means to make your bot sound more like a helpful concierge and fewer like Clippy’s bitter cousin. That’s as a outcome of most bots back then have been little greater than FAQ parrots. Today’s AI chatbots are not just button-clicking menu timber with a Siri advanced. When done proper, they’re customized, omnichannel, and terrifyingly environment friendly. It’s an thrilling time to be on the earth of promoting and chatbots are on the forefront of this revolution.
The dentist chatbot advertising template can be tailored for a variety of different companies similar to wellness clinics, therapeutic massage remedy practices, or opticians. Other features of this chatbot marketing template enable prospects to join weekly promotions and learn about careers. The salon service industry is one by which scheduling appointments, getting recommendation, and learning in regards to the salon’s different companies could be a large chatbot marketing benefit. The bot is right for client-based companies that wish to create extra leads that might be followed up by a salesman. A list of 18 chatbot advertising playbooks that you can plug-and-play in your business to start out driving gross sales immediately. By following the easy steps outlined in this information, you’ll be able to seamlessly integrate a chatbot, providing immediate assist and priceless insights to optimize your corporation operations.
A brief opening menu simply invitations customers to self-select the advertising service they’re most interested in. All agencies can apply to hitch Customers.ai’s certified company listing, which locations them in direct contact with clients who want their providers. This chatbot is great for homeowner’s associations, sports activities leagues or groups, e-book golf equipment, faculty mother or father organizations, cause-related organizations, golf equipment or other small to medium-sized organizations. Learn all about NEW one hundred pc Meta-Approved Automation Tools from Customers.ai with a spotlight on options to 10X Instagram
You also have outcome-based pricing for brokers as an add-on with $1.50 per successful decision (volume discounts available). After signing up, I filled out some onboarding questions and was then redirected to a quick integration tutorial. I first came across this device by way of Anthropic’s case examine, where Fin AI agent delivers common decision charges of 51% across their buyer base. Sometimes, my code wouldn’t work due to a tiny error right beneath my nostril. I’d hunt Stack Overflow’s scattered threads for solutions, stress-testing them until I discover the one which works.
Now, if you would like your corporation to succeed in 2022, you have to discover a approach to effectively interact consumers in your store’s website or app. A common question for people who have by no means used a chatbot is, “How do chatbots work? ” Many chatbots are merely glorified flowcharts that rely on a person following a rigid script. This type of interplay is susceptible to dead ends and isn’t essentially the most efficient approach to interact with a chatbot.
For instance, AI can tweak advert placements, refine focusing on, or allocate budgets extra successfully to make sure the best outcomes. This audit helps you determine areas the place AI could make the most important influence, whether or not it’s through automation, higher targeting, or data analysis. In today’s fast-paced world, staying ahead in advertising usually feels like trying to win a race with no end line.
It’s looking like a bulk of its spend this vacation might be targeting Astro Bot, because it readies promotional shows around the globe. In Taiwan particularly, you’ll find an infinite reproduction of the eponymous android hanging out around the Citylink Mall situated simply above Taipei Nangang subway station. This is next to a convention centre, so there’s all the time loads of foot site visitors through the realm. Capture nameless web site visitor information, track the customer journey, and turn guests into income. In truth, Facebook Messenger is the second most used chat utility on the earth, with over 1.5 billion energetic monthly customers. Make life easier for your customers, your brokers and yourself with Sprinklr’s all-in-one contact middle platform.
As per a study printed on Zendesk, practically 60% of shoppers feel that lengthy wait time is probably the most irritating a half of their service experience. Design a chatbot that gauges buyer response and initiates communication solely when relevant or essential. This approach respects the user’s house and engages them once they exhibit indicators of needing assistance. Thoroughly test your chatbot’s performance and user experience earlier than launching. Utilize analytics and person feedback to refine your chatbot, using A/B testing and surveys to enhance efficiency.
Well, Twitter Chatbots appear to be a should for branding, customer success, and rising sales. With over two billion customers, WhatsApp is an important channel for each personal and enterprise communications. Well-known manufacturers and revolutionary marketers have been using it to work together with related shoppers on Facebook in a private way. Big manufacturers like Disney use it to create a memorable and immersive expertise. As you understand, the main performance of social media is to drive leads.
Find an excellent chatbot name that will give more personality to your bot. And remember that it’s essential to always have your human representative out there to jump into the dialog when needed. Bots are available in many languages, which is one other one of many advantages of chatbots for a customer.
Chatbots can be used to distribute advertising content, such as newsletters, blog posts, or special promotions. Overall, understanding the benefits of chatbots is key to successfully using them for growth advertising. By leveraging the power of chatbots, companies can streamline communication, collect priceless data, and supply a personalized user expertise that may drive growth and improve revenue. This is what powers chatbots, which may answer customer questions instantly and around the clock.
Gartner Research on Chatbots – Authoritative analysis that explains rising chatbot developments and future predictions. Like any artist reviewing their work, marketers should measure whether their chatbot is performing its position properly. Without metrics, even probably the most stunning play could fall flat on a silent stage. Ultimately, How to Use Chatbots in Marketing extends to ensuring that even after buy, customers really feel cared for.
You’ll virtually actually find yourself with a wobbly foundation and a irritating user experience. For massive companies, chatbots can enhance common income by around $823 million over three years. And by 2025, they’re on observe to deal with a staggering $142 billion in e-commerce transactions, cementing their function on the heart of digital sales.
The distinction between a helpful chatbot and a glorified auto-responder? Your bot ought to know what the CRM is aware of, what support has logged, and what e-mail campaigns are operating. However, it’s prudent to look into a few good chatbot examples earlier than you begin or speed up your journey. Remember, for this to work effectively, you need a repository of helpdesk content material your AI agent can fetch responses from.
By analyzing customer information, AI and chatbots can identify patterns and trends that can be used to anticipate buyer wants. This permits companies to tailor their advertising methods and provides to specific customer segments, rising the probability of a successful conversion. Customer service managers can deploy chatbots to extend productiveness and effectivity. Because chatbots can handle simple duties, they act as additional assist brokers.
It is supported by 250 human service colleagues, who’re at hand if BB can’t help with a customer’s query. The influence of the bot was that it answered more than 60,000 questions, received around a hundred,000 mentions per week, and 15,000 conversations per week. A growing number of eCommerce businesses now use chatbots to create a greater expertise for patrons and drive their advertising to new levels. As social media changes, chatbots will turn out to be even more essential for companies wanting to connect with their viewers. In addition to basic features, businesses can mix them with advanced ML fashions and AI-powered pattern recognition for increased accuracy. For example, banks deploy chatbots to answer customer queries about account balances and transactions.
To prepare for successful AI advertising initiatives, many companies take the time to standardize and clean their datasets to assist guarantee accuracy and effectivity. Today, many marketers struggle with the sheer quantity of knowledge obtainable to them when they’re planning a campaign. AI may help by performing predictive analytics on customer data, analyzing large quantities in seconds by utilizing quick, efficient machine learning (ML) algorithms. It makes use of the info to generate insights about future customer habits, suggest extra customized content material and spot patterns in giant datasets for marketers to act on. However, the moderating function of the psychological consequences of exogenous events (e.g., concern of a pandemic) in that relationship stays unknown.
Watch this dynamic on-demand for insider tips on integrating video commerce and AI-driven messaging to rethink the finest way you connect with prospects — immediately via the chat window. First, I created a model new AI agent by configuring my workspace and offering it with coaching data. I’ve been using Zendesk for a couple of years now to manage assist tickets for my shoppers. Having moved from the chaotic ticketing system of Discord, I find Zendesk to be fairly efficient at organizing and managing conversations. The output was well-formatted, with the necessary thing takeaways in a structured table. If you’re looking for a fast and efficient model for non-sensitive research data tasks, DeepSeek appears to be a great guess.
Businesses use chatbots to enhance their customer service and assist customers remedy common points in a time-effective manner. Hootsuite Analytics tracks all of your key social media metrics and is sensible of your true social ROI, including as it applies to customer support. Measure organic and paid campaigns, comments, messages, engagement, and much more. Customize lovely trying reviews in no time, automate delivery by way of email, and sit again with the juicy information (and matcha latte) you deserve. Hootsuite Listening provides you the concrete information you have to create and evaluate your social media customer support technique.
Let’s examine a variety of the benefits and disadvantages of AI in digital advertising. AI helps entrepreneurs perceive the predicted outcome of their campaigns and marketing assets and forecast outcomes. These insights assist entrepreneurs develop better, more dynamic campaigns that produce sales and enhance ROI.
Customers doubt their shopping for decisions significantly when they’re about to make the fee. If your chatbot is just a glorified contact form… it’s time to fire it (nicely). If it’s answering the best questions, closing deals at midnight, and getting five-star critiques – purchase it a raise.
Alternatively, they’ll use pure language processing and machine learning to detect the client’s language mechanically and provide help in that language. Another method that they’ll collect data is by monitoring buyer interactions with them. By analyzing the conversations between the chatbot and the customer, businesses can achieve priceless insights into customer conduct and preferences. After an interplay, a chatbot can ask customers questions about their experience, helping manufacturers gather real-time feedback that might be analyzed. The platform ought to be capable of deal with a high quantity of requests with out slowing down.
By defining your targets, choosing the proper platform, and training your chatbot, you can effectively use chatbots for advertising in 2023. With the continued advancement of chatbot expertise, companies that utilize chatbots for advertising will doubtless see even larger benefits within the years to come back. Chatbots might help you automate and personalize your community advertising conversations, and create a memorable and fascinating experience on your viewers. Chatbots might help you grow your community advertising business faster and easier than ever before. With global attain and 24/7 availability, chatbots can break down language limitations and provide prompt help, building trust and satisfaction at all ranges. By combining AI insights with sentiment analysis, corporations extra quickly perceive the shopper journey, identify customer pain factors, enhance choices and predict needs earlier than they arise.
Failing to completely check a chatbot earlier than launching can lead to bugs, errors, and poor efficiency. This can lead to prospects being pissed off and abandoning the chatbot completely. If it lacks a diverse dataset and doesn’t evolve, it will struggle to know context, intent, and diversified buyer inputs. Design a hybrid chatbot system that acknowledges when human intervention is needed. This ensures customer considerations are dealt with quickly with out creating friction. If you’re already a Zendesk customer, your chatbot is free and ready to use.
Does the platform have the ability to customise the chatbot’s appearance? With its drag-and-drop interface and AI and NLP features, Landbot can automatically reply to questions with keywords which are pre-programmed into the bots’ vocabulary system. It’s a great resolution for companies seeking to implement a customer service bot that might be integrated into their website, Facebook Messenger or WhatsApp. Furthermore, it can be installed on a vast number of net pages at no additional cost. It is really helpful for companies that want a easy and inexpensive on-line chat answer to enhance the expertise with clients interacting in real-time. Chabot’s software is designed to extend the talents and tasks of the gross sales and advertising groups.
All these actions will help boost customer engagement and improve brand visibility. Chatbot advertising is a powerful way to connect together with your prospects and clients, provide them with personalized and relevant data, and information them by way of the gross sales funnel. How do you measure its effectiveness and optimize it for better results? In this part, we’ll look at some successful chatbot marketing campaigns from different industries and niches, and analyze what made them stand out. We may even share some best practices and tips on tips on how to design, launch, and enhance your personal chatbot advertising marketing campaign. Before you start designing your chatbot campaign, you have to have a clear concept of what you need to achieve and the way you will measure your success.
It may sound counter-intuitive, but if you re-read the steps above, you’ll see that while the precise bot buildout isn’t with out its challenges, it doesn’t current probably the most problem. Rather, the toughest part is enhancing your conversational advertising technique over time — based mostly on how actual humans are interacting together with your bot. A lot of individuals have been constructing chatbots for advertising purposes (which is totally fine), however they find yourself being more of a nuisance to prospects quite than offering any value.
By partaking in conversations with customers, corresponding to by conducting surveys and asking related questions, they’ll simply collect useful customer information. For instance, a chatbot could inquire about customers’ preferences for a specific services or products or gather suggestions on their current purchase expertise. With such data, your brand could develop more practical marketing campaigns and also improve customer satisfaction.
Chatbots analyze buyer behavior, buy history and preferences to determine opportunities for cross-selling and upselling. Using this knowledge, they’re able to suggest complementary products or premium upgrades throughout interactions, enhancing the purchasing experience whereas boosting income. Chatbots can captivate and retain consumer consideration by way of interactive and personalised experiences. Offering partaking options not solely supplies value but also fosters stronger connections with clients. Machine learning-driven textual content analysis and sentiment evaluation of chatbot information reveals customer demographics, conduct patterns and purchase history.
Others use this pc program as part of a help team to provide assist in real-time. Watsonx Assistant automates repetitive tasks and uses machine studying to resolve buyer assist issues shortly and efficiently. In 2019, Mastercard launched KAI which helps customers with their monetary planning and administration. The chatbot makes commerce extra conversational by offering customers with customized monetary advice based on their spending patterns and financial goals.
For occasion, AgentBot additionally adapts mechanically to Instagram and WhatsApp. This lets you quickly and simply field questions and help points from customers through these platforms. You can edit the bot’s habits and analyze every customer interplay to improve the bot. Bots are currently used to generate leads by asking the person a number of questions.
Chatbots make it potential to deliver particular person experiences to every user, something that’s flat-out impossible to do manually. A well-designed bot can ask qualifying questions, bear in mind previous conversations, and information customers down a path that’s perfectly related to them. People count on prompt solutions and customized help every time they want it, day or night. This is the place chatbots step in, perfectly bridging the gap between what prospects want and what a enterprise can realistically ship.
Instead of relying on static varieties, a chatbot can ask qualifying questions to collect key details about the customer. Moreover, by using chatbots on social media, businesses can encourage users to take particular actions, corresponding to signing up for a webinar, downloading a product information, or taking part in a contest. When selecting an AI chatbot platform for your corporation, buyer assist must be one of your top priorities.
Landbot presents quite a lot of subscription plans that begin at $39 per month. You can test the app at no cost, however if you want to use extra or all of its integrations, options, and assist, then select their Starter, Pro or Business subscriptions. Pandorabots has a free service that enables you up to 1,000 messages/month, Developer plan, Pro plan, and customized Enterprise plan. If you haven’t already heard of Facebook Messenger Marketing, you are about to discover the method forward for digital advertising. Predictive analytics utilizing AI may help entrepreneurs anticipate buyer habits and developments before they happen.
Playbooks define a sequence of scripted interactions depending on where the purchasers are of their journey (e.g. initial communication, pricing help, product assist help). The advantages of chatbots vary from improved and scalable customer service to higher gross sales. The BlueBot (BB) helps customers to guide prospects in a conversational manner.
Chatbots can even use data and analytics to phase and target the purchasers primarily based on their interests, wants, and readiness to buy. Chatbots also can follow up with the purchasers and nurture them till they’re able to make a purchase or join the community. Chatbots can deal with repetitive and mundane tasks corresponding to answering FAQs, scheduling appointments, sending reminders, providing product information, and extra. This can release network marketers’ time and assets to give attention to extra creative and strategic aspects of their business. Chatbots can even scale back the necessity for hiring and training workers, as they can provide 24/7 service and assist to the shoppers.
While chatbots can be a useful gizmo for automating certain tasks, they should not be used as an various to human interplay. If prospects really feel like their wants usually are not being met or they aren’t being heard, they could become frustrated and disengage. To keep away from this, companies ought to use chatbots as a complement to human interaction, offering prospects with the option to talk to a human representative if wanted. In the center of the funnel, chatbots can be utilized to nurture leads and assist customers make purchasing decisions.
Whether it is about tips on how to use Instagram chatbots for customer support or to generate leads, the method has been simplified and optimized. If you’re able to elevate your Instagram game, give Loomsuite a shot free of charge and witness the magic unfold in your DMs. By giving quick service and a clean expertise, Dom Bot retains prospects pleased and helps build strong loyalty to the Domino’s model. It additionally shows how chatbots may help businesses work extra efficiently. By automating these jobs, companies can get monetary savings on buyer assist and advertising. There’s less want for large teams or costly tools, and chatbots can work 24/7 and not using a break.
However, this progressive device still generates plenty of new conversations around advertising strategy, because it will get utilized by extra experts in the online promotions area at present. The thought of utilizing chatbots in advertising is often a little intimidating at first glance. Creately VIZ simplifies the brainstorming process by turning your campaign concepts into clear, actionable visuals. This saves hours of guide planning and ensures your ideas are well-organized from the start. For occasion, a store would possibly use AI to guess which prospects are ready to buy quickly, permitting them to send a well timed promotion or reminder. Customer drop-offs are extra frequent in between the cart and the cost landing page or the fee page and the phone fee app.
Activate your chatbot throughout lives, and invite your attendees to touch upon a specific keyword whereas your chatbot sends them the set off message and collects their data. Many companies use chatbots to make reserving appointments and registering for events simpler. Chatbots can verify schedules, e-book appointments, send confirmations, and even assist with rescheduling—all while not having an individual to step in.
That stated, Drift is user-friendly and easily integratable with most—if not all —existing sales and customer service software. Chatbots have quickly become a most well-liked device for companies to reinforce buyer engagement and provide an exceptional experience. Businesses can connect chatbots to their e-commerce platforms to offer product recommendations, information customers by way of checkout, and course of funds instantly. Customers also can observe their orders and obtain delivery updates without needing to contact help.
I favored how DeepSeek first thought of the viewers earlier than diving into individual instruments. Due to its native integrations throughout Google merchandise like Workspace and Pixel telephones, I can apply it to the go. I at present use Gemini for tasks like creating calendar tasks with one immediate, drafting Gmail replies, Google Meet summaries/notes, and more. For this take a look at, I requested Grok to investigate the handle of a well-liked X influencer in the AI area of interest.
Additionally, they will answer member questions, providing support and help. Virtual assistants make sure that communities run easily and provide useful assets to members. They replace traditional on-line types with friendly and conversational interactions. This method not only will increase lead amount but in addition enhances user expertise. Chatbots have emerged as a game-changing software for web site marketing methods.
Any company can go global at present with the right combination of market analysis, delivery potential, and most significantly, translation tools. Hiring regional language speakers may be costly and unnecessary for starters. Driven by synthetic intelligence and machine studying, chatbots have the ability to understand hundreds of languages and never merely translate however converse in each language.
By following these best practices, companies can create chatbots that not only meet customer needs but exceed expectations, driving engagement and loyalty on social media platforms. Remember, the important thing to success lies in viewing chatbot implementation as an ongoing journey of enchancment and optimization. Leverage person information and interaction historical past to tailor conversations and proposals.
Secondly, chatbots can be utilized to send focused messages and promotions. By utilizing customer data to ship customized promotions or messages, companies can increase the probability of conversion and drive growth. For instance, a chatbot could send a promotion for a product that a customer has shown curiosity in or ship a reminder for an deserted cart. The major advantage of leveraging AI for marketing automation is improved effectivity and a better ROI.
Before diving into AI, it’s necessary to know what you need to obtain. Whether it’s bettering buyer personalization, automating duties, or boosting campaign efficiency, setting clear goals helps information your efforts and measure success. You can even set system prompts to behave as sure roles (sales brokers, language tutor, and so on.) and customized instructions.
Exciting adjustments are coming soon that can enhance on-line interactions with businesses. Additionally, present straightforward choices for users to escalate their query to a human agent when needed. This could be via a simple command or button within the chat interface. Being transparent concerning the chatbot’s capabilities and limitations helps prevent frustration and ensures a positive consumer expertise. Its tone, character, and visual components ought to align together with your brand identity, making a cohesive expertise for customers across all touchpoints.
For occasion, when a buyer purchases a smartphone, a chatbot can advocate equipment like cellphone instances or display screen protectors. Furthermore, chatbots can notify clients about ongoing promotions and exclusive bundles, encouraging them to explore and purchase additional merchandise, ultimately boosting gross sales. Conduct A/B tests to match different scripts and options, observe user interactions to identify friction factors, and gather suggestions through surveys.
These bots can be built-in into websites, messaging apps, or customer support platforms to automate interactions. In addition to bettering customer service, AI chatbots supply important value savings for companies. Chatbots automate repetitive duties and deal with a big portion of customer inquiries, decreasing the need for human agents and decreasing labor costs. This saves money and allows companies to allocate resources more effectively, specializing in higher-value duties and strategic initiatives. Beyond customer support, AI chatbots also streamline operational efficiency across numerous departments within a company.
Choose the platform that aligns with your audience and marketing goals. We’re continuously innovating and expanding our platform to assist companies keep forward of the curve. We aim to make chatbots a vital a half of every marketing marketing campaign, and we’re committed to assisting businesses in reaching that goal. ChatAthena is on a mission to build powerful advertising marketing campaign chatbots that drive outcomes. Chatbots are the future of advertising, and we’re dedicated to helping businesses harness their power.
Overall, chatbots present valuable advantages for businesses looking to maximize their advertising efforts in a time-efficient manner. You get advertising, gross sales, and customer support instruments at a extremely inexpensive worth. EngageBay’s integrated and free reside chat device helps you embed the widget on all your website pages for continuous and interactive communication. It provides personalized messaging, and reduces the necessity on your clients to work together with your support staff. Garage Clothing uses an AI chatbot to supply always-on support by way of Facebook Messenger. In the example beneath, it’s strolling the consumer via the customer move till they land on a relevant product to purchase.
These give users click-to-select options somewhat than open-text entries. They’re good for strolling users by way of commonplace actions or product discovery sequences step-by-step. Coming with voice recognition software, these bots characteristic hands-free interplay. They are of use in B2B situations the place multitasking is prevalent or accessibility turns into paramount. A mixture of rule-based and AI-based bots, hybrid fashions bring one of the best of both worlds velocity and form with the agility to escalate or personalize when necessary.
Before elucidating everything to a third-party developer, you can clearly state your aims. For occasion, if you want to test AI-written and AI-placed social media advertisements, run a trial interval of a month. Monitor and edit the content material all through the month and doc the process. These do not all have to be huge initiatives like overhauling your e-mail advertising — small issues can add up.
Therefore, social presence is prevalent in research on human–chatbot interaction as a result of it describes “sense of being with another… both a human or artificial intelligence” 8 (p. 456). Meanwhile, other antecedents of chatbots’ social presence have remained unexplored. To the most effective of our knowledge, only Li and Mao 71 have examined antecedents of chatbots’ social presence apart from design cues.